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Sales Operations:

The function entails field sales management, sales administration, sales forecasting & target setting, budgeting, planning, managing and controlling of sales overheads, capital expenditures, customer services management, inventory management, development & implementation of sales automation system and sales reporting and analysis.

Trade Marketing
The trade marketing function primarily acts as a bridge between sales & marketing thereby ensuring the achievement of all marketing & sales objectives. The key tasks include development of trade marketing plan by brand/channel, budgeting & controlling the trade spend by brand/channel, market/channel management & development, designing and implementing trade term structure by channel, finalization of price structure by brand/ SKUs, formulation of launch strategies for all new products, market intelligence reporting and analysis and managing and controlling the trade marketing spend.

Continental Biscuits Ltd 
Head Office/Registered Office - Karachi
Floor # 12, Q.M Building, Plot: BC-15,Block-7 
KDA Scheme # 5, Clifton, Karachi - Pakistan
Phone : +92-21-111-771-771
Fax : +92-21-35147110; +92-21-35147109
E-mail : info@cbl.com.pk

Continental Biscuits Ltd
Production Facility (Factory)
S.I.T.E, Shikarpur Road,
Sukkur - Pakistan
Phone : +92-21-111-771-771
Fax : +92-21-3514711
E-mail : factory@cbl.com.pk

Investor Information

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